POC!

Because we’re awesome, we are now stocking POC helmets & body armour. POC are a Swedish based company with a long history in body & head protection for skiing and snowboarding. In the past few years they have turned their attention to mountain biking, introducing an entire range of armour to keep you protected from head to foot.

Unlike a lot of body armour out there which is unfortunately a piece of plastic with some foam glued on the back, POC have a full time testing laboratory and employs the aid of some of the world’s foremost sports medicine experts. This obviously results in some of the best protection that money can buy. You can read more about the POC philosophy here: (it’s worth it for the intro movie)

http://www.pocsports.com

We’ve added just some of the range in our online store

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